Everything new from Craft + Commerce 2026 — Subscriber Signals, Kit MCP, Newsletter Sponsorships, and what it all actually costs.
If you're starting a list from scratch, Kit's free plan (up to 10,000 subscribers) makes this an easy tool to try before you've spent a cent — see the pricing breakdown below.
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If you're a creator, solopreneur, or small business owner who lives and dies by your email list, you'll want to pay attention to what just happened at Craft + Commerce 2026.
Kit — the platform formerly known as ConvertKit — used its flagship event to announce one of its biggest waves of product launches yet.
We've gone through the announcements to break down what's actually new, who it's for, what it costs, and whether Kit deserves a serious look if you're evaluating email marketing tools right now.
Before diving into the new features, here's the pricing context that matters most when you're comparing tools.
Up to 10,000 subscribers. 1 basic automation included.
Scales with list size. Lower rate on annual billing.
Advanced features. Subscriber-based pricing.
The free plan is generous compared to most competitors — Mailchimp's free tier, for example, currently caps out at 250 contacts. For anyone still building a list, that's a meaningful difference in how long you can stay on $0/month.
Kit's message this year is simple: your email list is more valuable than you think.
Instead of introducing just one headline feature, Kit announced a broad collection of updates covering subscriber intelligence, analytics, AI, monetization, automation, landing pages and integrations.
Here are the biggest changes:
Kit also highlighted additional integrations and creator-focused infrastructure, showing that the platform is expanding beyond traditional email marketing.
Several of these updates stand out if you're comparing Kit with alternatives such as Mailchimp or Beehiiv.
Taken together, these updates show that Kit is positioning itself as more than an email-sending platform. The goal is increasingly to give creators one place to manage, understand and monetize their audience.
One of the more interesting announcements is Subscriber Signals.
Traditional email dashboards tell you how many people opened or clicked an email. Subscriber Signals is designed to add more context about who those subscribers actually are.
Kit says the feature can surface information such as professional context, location, social reach and engagement signals, helping creators identify high-value subscribers and potential opportunities hidden inside their existing audience.
Note: Subscriber Signals is currently a Pro-plan feature — see the pricing table above for what that tier costs.
Kit MCP may be the most interesting update for people following the rapid growth of AI-powered workflows.
Rather than using AI only to generate generic email copy, Kit MCP connects supported AI tools directly with a Kit account.
Depending on permissions and the supported functionality, creators can use AI to work with real subscriber data, draft broadcasts, manage tags and perform other actions without constantly switching between tools.
The important distinction is that the AI can work with the creator's actual Kit data rather than giving advice based only on generic information.
Kit is also putting more emphasis on newsletter monetization.
With Newsletter Sponsorships, eligible creators can receive sponsorship opportunities matched to their audience and content.
Creators retain control over which sponsorships they accept, while Kit handles much of the matching and administrative process.
For a creator with a growing newsletter, this could turn an audience that was previously used mainly to sell products or services into another potential source of revenue.
Kit's abandoned checkout functionality is another practical addition.
When a subscriber starts a purchase through supported platforms such as Shopify, Fourthwall or Wix but doesn't complete it, Kit can trigger an automated recovery sequence.
The emails can use information about the products the customer abandoned, making the follow-up more relevant than a generic reminder.
If your business already depends on an email list — or you're serious about building one — Kit is becoming a more interesting option. It's combining email marketing with audience intelligence, AI, analytics, monetization and commerce, and with a free plan up to 10,000 subscribers, there's little reason not to try it first.
Yes. Kit is the current name of the platform formerly known as ConvertKit.
Kit's Newsletter plan is free for up to 10,000 subscribers. Paid plans start around $33–39/month for the Creator tier and $66–79/month for Creator Pro, both scaling with subscriber count. See the pricing table above for details.
Feature availability varies by product and plan. Some of the new features are available on paid plans, while other tools have free functionality. Check Kit's current plan details before subscribing.
Kit MCP is available on supported paid plans. Availability and supported functionality can change as Kit continues expanding the integration.
No. Kit currently positions Subscriber Signals as a Pro feature with access requirements.
Have you tried any of Kit's new Craft + Commerce features yet? Which one looks most useful for your list?